logo placement brand guidelines
A brand is a name term design symbol or any other feature that distinguishes one sellers good or service from those of other sellers. Whenever possible the logo should be represented as a horizontal lockup with a full color logomark and black 54 or solid white logotype.
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A corporate identity or corporate image is the manner in which a corporation firm or business enterprise presents itself to the public such as customers and investors as well as employeesThe corporate identity is typically visualized by branding and with the use of trademarks but it can also include things like product design advertising public relations etc.
. It should never be used in-product or in a way that implies that Firebase is endorsing or has built the product. Brand Orange - Vibrant and dynamic the new brand orange is our action color. Brand Blue - Clear and reassuring this is our main color.
The standard lockup can be used in slide decks and blog posts. It can be seen in the logo and in all eXp assets and drives brand recognition and cohesion. The appropriate divisional interdisciplinary enterprise or athletics logo must appear on the initial view of all communications including print digital and video so that it serves as an introduction to the brand.
It is meant to draw attention to the most important UI elements such as buttons as well as tasteful accents in the. Brands are used in business marketing and advertising for recognition and importantly to create and store value as brand equity for the object identified to the benefit of the brands customers its owners and shareholders. Beyond this guideline there is no preferred placement of the logo.
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